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Supporting Filipino crafters and farmers through delicious delicacies

Jojie’s Pa-Initan Central was established in June 2014 by a household of culinary fans with an enormous coronary heart for Filipino meals and tradition. Starting with a dream to recreate the idea of the ‘PaInitan’, a Filipino refreshment parlor that showcases Filipino specialties created from native produce like kakanin (rice cake) and sizzling drinks like sikwate (sizzling cocoa), Jojie’s Pa-Initan Central has since supported the livelihood of native farmers and crafters. Jojie’s Pa-Initan sources their recent and all-natural produce from farmers in Bohol, and their signature bilao (native baskets) from weavers within the city of Antequera, Bohol.

‘More than a family business, this venture is our humble way of supporting the livelihood of Filipino farmers and crafters.’, shared Engr. Arnold Labunog and Ma. Carmen Labunog, Jojie’s Pa-initan homeowners.

They proceed to function regardless of the pandemic however have used this problem to push for extra. “We have faced various operational problems but we have not laid off any of our working staff and have continued to offer our full menu.” The workers which can be in a position to work throughout ECQ got free board and lodging whereas the enterprise capitalized on supply even going so far as giving incentives to the drivers. Jojie’s Pa-initan Central stays steadfast amidst these unsure instances.

From simply 2 shops in 2014, Jojie’s now operates 13 branches in key areas in Cebu, two of that are in SM malls.

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