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Healthy Tropics: Maximizing opportunities –

“I have a Bachelor’s degree in Political Science, but I have a Master’s degree in Mad Science.”

This is how Mike Atayde, Orich Food and Beverages CEO and Head of Product Development, describes himself. He says his ardour to create issues and his curiosity in product analysis and growth haven’t tapered off even when the pandemic struck. His firm, he says, continues to spend money on laboratory gear to assist them ship extra merchandise and determine what works and what doesn’t.

“Every challenge has its opportunities. As humans, we have the ability to cope and adjust if we just settle down and think. When things bog down, that doesn’t mean you cannot be productive and creative and find solutions,” Mike opines.

As a wellness model, Healthy Tropics markets its merchandise to shopper who’ve turn out to be extra invested of their well being due to the pandemic.

“You have to find new avenues to sell your products. Now, we’re seeing there’s considerable growth in the online retail space. You just have to keep your products relevant and interesting,” Mike says.

Healthy Tropics additionally continues to work with its retail companions like Kultura on how their merchandise can attain a wider market given the scenario.

“Kultura is a springboard for Filipino products to grow, evolve and then get into the mainstream. Kultura can continue to support us and smaller manufacturers by being present everywhere. It has the network,” Mike shares.

Aside from making certain their merchandise stay accessible to the market, Orich additionally makes certain that their staff are working in a protected surroundings 

“During the lockdown, tuloy pa rin ang pagtanggap namin ng sweldo. Pinayagan din nila kami to work from home. We also have rapid tests, at shouldered ng kompanya ang fees,” Dina Gatdula, an accounting officer for Orich, says.

Healthy Tropics snacks and juices can be found in Kultura shops situated contained in the SM Malls. You can also order Healthy Tropics and different uniquely Filipino merchandise on-line at

For greater than 60 years, SM, and its affiliate manufacturers like Kultura, has been residence to hundreds of MSMEs. As SM grew, so did its MSME companions. From these years of partnership, SM and MSMEs as soon as once more stand collectively to construct again stronger. 

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